Building tourism destination brand from the relational view perspective : the Italian project "South Destination Network"
Year of publication: |
2018
|
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Authors: | Pellicano, Marco ; Marino, Vittoria ; Montera, Raffaella ; D’Arco, Mario ; Amoroso, Raffaele |
Published in: |
Enlightening tourism : ET ; a pathmaking journal. - Huelva : Univ., ISSN 2174-548X, ZDB-ID 2631025-9. - Vol. 8.2018, 1, p. 1-25
|
Subject: | Tourism Destination Brand | Relational View | Stakeholder Engagement | Value Co-creation | Case Study | Markenführung | Brand management | Destinationsmanagement | Destination management | Stakeholder | Italien | Italy | Tourismusmarketing | Tourism marketing | Tourismuswirtschaft | Tourism industry |
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