Building trust in US-Japanese business relationships : mediating role of cultural sensitivity
Year of publication: |
2009
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Authors: | Lohtia, Ritu ; Bello, Daniel C. ; Porter, Constance Elise |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 38.2009, 3, p. 239-252
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Subject: | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Vertrauen | Confidence | Kultur | Culture | Wirtschaftskultur | Economic culture | USA | United States | Japan |
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