Bulgarian consumers’ perceptions of products made in Asia Pacific
Year of publication: |
1999
|
---|---|
Authors: | Leonidou, Leonidas C. ; Hadjimarcou, John ; Kaleka, Anna ; Stamenova, Gergana T. |
Published in: |
International Marketing Review. - MCB UP Ltd, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 16.1999, 2, p. 126-142
|
Publisher: |
MCB UP Ltd |
Subject: | Asia Pacific | Bulgaria | Consumer behaviour | Country of origin | International marketing | Marketing strategy |
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