Bumbling geniuses : the power of everyday reasoning in multistage decision making
Year of publication: |
2001
|
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Authors: | Meyer, Robert J. ; Hutchinson, J. W. |
Published in: |
Wharton on making decisions. - New York [u.a.] : Wiley, ISBN 0-471-68938-6. - 2001, p. 37-61
|
Subject: | Theorie | Theory | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour |
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