Bundling in banking - a powerful strategy to increase profits
Year of publication: |
2007
|
---|---|
Authors: | Koderisch, Martin ; Wuebker, Georg ; Baumgarten, Jens ; Baillie, Jonathan |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 11.2006/07, 3, p. 268-276
|
Subject: | Leistungsbündel | Bundling strategy | Bankgeschäft | Banking services | Bankmarketing | Bank marketing |
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