Business, industrial marketing and uncertainty

Cover -- Business, industrial marketing and uncertainty -- A design strategy for improving adaptive conjoint analysis -- The use of customer-centric philosophy in hotels to improve customer loyalty -- The central role of the reputation of country-of-origin firms in developing markets -- Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs -- Impact of B2C e-commerce codes of conduct on sales volume: lessons from the Spanish perspective -- How does word of mouth affect customer satisfaction?