Business-level competitive strategy : a contingency link to internationalization
Year of publication: |
2009
|
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Authors: | Roth, Kendall ; Morrison, Allen J. |
Published in: |
Diversification and growth of the firm. - Los Angeles, Calif. [u.a.] : Sage. - 2009, p. 225-238
|
Subject: | Strategisches Management | Strategic management | Wettbewerbsstrategie | Competitive strategy |
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