Business research as an educational problem‐solving heuristic – the case of Porter’s diamond
Year of publication: |
1999
|
---|---|
Authors: | O’ Connell, Laurence ; Clancy, Paula ; van Egeraat, Chris |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 33.1999, 7/8, p. 736-745
|
Publisher: |
MCB UP Ltd |
Subject: | Competitive advantage | Economics | Marketing management | Marketing strategy | Marketing theory |
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