Business Research Methods : An Applied Orientation

by S Sreejesh, Sanjay Mohapatra, M R Anusree

Introduction to Business Research -- Business Research Process -- Business Research Design: An Overview -- Exploratory Research Design -- Descriptive Research Design -- Causal Research Design: Experimentation -- Measurement and Scaling -- Questionaire Design -- Data Preparation and Preliminary Analysis -- Analysis of Variance (ANOVA) -- Regression Analysis -- Factor Analysis -- Cluster Analysis -- Logistic Regression -- Business Research Reports.

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Year of publication:	2014
Authors:	Sreejesh, S.
Other Persons:	Mohapatra, Sanjay (contributor) ; Anusree, M. R. (contributor)
Publisher:	Cham : Springer International Publishing
Subject:	Betriebswirtschaftliche Forschung \| Business research \| Wissenschaftliche Methode \| Scientific method \| Datenanalyse \| Statistik
Description of contents:	Description [swbplus.bsz-bw.de]

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Extent:	Online-Ressource (XXIII, 281 p. 54 illus., 31 illus. in color, online resource)
Series:	SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Introduction to Business ResearchBusiness Research Process -- Business Research Design: An Overview -- Exploratory Research Design -- Descriptive Research Design -- Causal Research Design: Experimentation -- Measurement and Scaling -- Questionaire Design -- Data Preparation and Preliminary Analysis -- Analysis of Variance (ANOVA) -- Regression Analysis -- Factor Analysis -- Cluster Analysis -- Logistic Regression -- Business Research Reports.
ISBN:	978-3-319-00539-3 ; 978-3-319-00538-6
Other identifiers:	10.1007/978-3-319-00539-3 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014016810