Business-to-business-Kommunikation : Bedingungen und Wirkungen
Claus Merbold
| Year of publication: |
1994
|
|---|---|
| Authors: | Merbold, Claus |
| Publisher: |
Hamburg : Spiegel-Verl., Augstein |
| Subject: | Marketingmanagement | Marketing management | Beschaffung | Procurement | B-to-B-Marketing | Business-to-business marketing | Werbung | Advertising | Theorie | Theory | Deutschland | Germany | Unternehmen | Kommunikationspolitik | Marketingstrategie | Direktmarketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 187 S. graph. Darst. |
|---|---|
| Series: | Spiegel-Verlagsreihe Fach & Wissen. - Hamburg : Spiegel-Verl., ZDB-ID 526934-9. - Vol. 10 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 185 - 186 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013374553