Businesses and mobile social media capability
Year of publication: |
2016
|
---|---|
Authors: | Bolat, Elvira ; Kooli, Kaouther ; Wright, Len Tiu |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 8, p. 971-981
|
Subject: | Social media | Mobile technology | Grounded theory | Capability approach | Social Web | Social web | Mobilkommunikation | Mobile communications | Capability-Ansatz | Online-Marketing | Internet marketing | Grounded Theory |
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