Buy, buy baby : how big business captures the ultimate consumer - your baby or toddler
Susan Gregory Thomas
| Year of publication: |
2007
|
|---|---|
| Authors: | Thomas, Susan Gregory |
| Publisher: |
London : HarperCollins Publ. |
| Subject: | Verbraucherverhalten | Kind | Kinderpsychologie | Werbung | Werbepsychologie | Child consumers | Advertising and children | Child psychology |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 276 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references (p. 253-262) and index. - Formerly CIP |
| ISBN: | 978-0-00-725905-2 ; 0-00-725905-0 |
| Classification: | Marketing ; Kindersoziologie, Jugendsoziologie |
| Source: |
Persistent link: https://www.econbiz.de/10004920013