Buy-in : saving your good idea from getting shot down
John P. Kotter and Lorne A. Whitehead
| Year of publication: |
2010
|
|---|---|
| Authors: | Kotter, John P. ; Whitehead, Lorne A. |
| Publisher: |
Boston, Mass. : Harvard Business Rev.Pr. |
| Subject: | Sales promotion. | Creative ability in business. | Business communication. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 192 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 978-1-4221-5729-9 ; 1-4221-5729-6 |
| Source: |
Persistent link: https://www.econbiz.de/10009361499