Buy me! : new ways to get customers to choose your products and ignore the rest
Marshal Cohen
Year of publication: |
2010
|
---|---|
Authors: | Cohen, Marshal |
Publisher: |
New York, NY [u.a.] : McGraw-Hill |
Subject: | Markenpolitik | Kundenmanagement | Marke | Loyalität | Kaufentscheidung | Kunde |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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