Buy-national campaigns: congruence determines premiums for domestic products
Year of publication: |
2017
|
---|---|
Authors: | Insch, Andrea ; Mather, Damien ; Knight, John |
Published in: |
International Marketing Review. - Emerald Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 34.2017, 2, p. 239-253
|
Publisher: |
Emerald Publishing Limited |
Subject: | International marketing | Consumer behaviour | Labelling | Country-of-origin | New Zealand | Buying behaviour | Market research | Australia | Buy-national campaign |
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