Buy‐phase and buy‐class effects on organisational risk perception and reduction in purchasing professional services
Year of publication: |
1998
|
---|---|
Authors: | Mitchell, V.‐W. |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 13.1998, 6, p. 461-478
|
Publisher: |
MCB UP Ltd |
Subject: | Organizational behaviour | Organizational decision making | Perceptions | Professional service firms | Purchasing | Risk |
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