Buyer behavior : theoretical and empirical foundations
ed. by John A. Howard and Lyman E. Ostlund
| Year of publication: |
1973 ; 1. ed.
|
|---|---|
| Other Persons: | Howard, John A. (ed.) ; Ostlund, Lyman E. (contributor) |
| Publisher: |
New York : Knopf |
| Subject: | Marktforschung | Verbraucher | Vereinigte Staaten | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Kaufverhalten |
| Extent: | X, 580 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliogr. nach. d. einz. Kap. 46 Beiträge versch. Verf. |
| ISBN: | 0-394-31681-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001919650