Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy
Year of publication: |
1995
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Authors: | Shrum, L.J. ; McCarty, John A. ; Lowrey, Tina M. |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 24.1995, 2, p. 71
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Saved in:
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