Buyer/consumer information processing
Year of publication: |
1974
|
---|---|
Other Persons: | Hughes, G. David (contributor) ; Ray, Michael L. (contributor) |
Institutions: | Association for Consumer Research (contributor) ; American Marketing Association with publication sponsorship by the Marketing Science Institute (contributor) |
Publisher: |
Chapell Hill : Univ. of North Carolina Pr. |
Subject: | Markt | Verbraucher | Information | Marktforschung |
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