Buyer/consumer information processing : a joint project of the Association for Consumer Research and the American Marketing Association
Year of publication: |
1974
|
---|---|
Other Persons: | Hughes, George David (contributor) |
Institutions: | Association for Consumer Research (contributor) |
Publisher: |
Chapel Hill : Univ. of North Carolina Press |
Subject: | Verbraucherschutz | Verbraucherinformation |
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