Buyer versus salesperson expectations for an initial B2B sales meeting
Year of publication: |
2017
|
---|---|
Authors: | Kaski, Timo Arvid ; Hautamaki, Pia ; Pullins, Ellen Bolman ; Kock, Heidi |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 32.2017, 1, p. 46-56
|
Publisher: |
Emerald Publishing Limited |
Subject: | Buyer-seller relationship | Value added | B2B sales | Buyer satisfaction | Expectancy disconfirmation theory | Sales interaction |
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