Buying a sponsor's brand: the role of affective commitment to the sponsored team
Year of publication: |
2007
|
---|---|
Authors: | Lings, Ian N. ; Owen, Kate M. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 23.2007, 5-6, p. 483-496
|
Saved in:
Saved in favorites
Similar items by person
-
Buying a sponsor's brand: the role of affective commitment to the sponsored team
Lings, Ian N., (2007)
-
Issues in Modelling the Australian Dairy Industry: Joint Products, Market Power and Deregulation
MacAulay, T. Gordon, (1999)
-
What do we know of consumers’ preferences and food choices in the islands of the South Pacific
Owen, Kate M., (1999)
- More ...