Buzz network strategies and their impact on knowledge management process
Year of publication: |
2011
|
---|---|
Authors: | Massaro, Maurizio ; Bardy, Roland |
Published in: |
Proceedings of the 12th European Conference on Knowledge Management ; Vol. 2. - Reading : Academic Pub. - 2011, p. 609-616
|
Subject: | Wissensmanagement | Knowledge management | Virales Marketing | Viral marketing | Social Web | Social web | Produktentwicklung | New product development | Zielgruppe | Target group | Kinder | Children | Italien | Italy |
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