Calendar-led marketing : strategic synchronisation of timing
Year of publication: |
2017
|
---|---|
Authors: | Martin, Charles L. |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 17.2017, 1, p. 73-86
|
Subject: | Calendars | Calendar-led marketing (CLM) | Time | Timing | Strategic windows | Exploratory research | Forschung | Research | Marketing | Zeit |
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