“Call for Prices”: Strategic Implications of Raising Consumers' Costs
Year of publication: |
2010
|
---|---|
Authors: | Desai, Preyas S. ; Krishnamoorthy, Anand ; Sainam, Preethika |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 29.2010, 1, p. 158-174
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | price advertising | channel coordination | retailing | free-riding |
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