Can a city communicate? Bradford as a corporate brand
Year of publication: |
2004
|
---|---|
Authors: | Trueman, Myfanwy ; Klemm, Mary ; Giroud, Axele |
Published in: |
Corporate Communications: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 9.2004, 4, p. 317-330
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brands | Stakeholders | Perception | Regeneration | Communications |
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