Can Business Development Services practitioners learn from theories on innovation and services marketing?�
Year of publication: |
2003
|
---|---|
Authors: | Caniels, M.C.J. ; Romijn, H.A. ; Wildt, De Ruijter-de |
Institutions: | Eindhoven Centre for Innovation Studies (Ecis), Technische Universiteit Eindhoven |
Subject: | innovation | services | marketing | business development |
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