Can Cities Market Themselves Like Coke and Pepsi Do?
Year of publication: |
1994
|
---|---|
Authors: | Matson, Erik W. |
Published in: |
International Journal of Public Sector Management. - MCB UP Ltd, ISSN 1758-6666, ZDB-ID 2032073-5. - Vol. 7.1994, 2, p. 35-41
|
Publisher: |
MCB UP Ltd |
Subject: | Coca‐Cola | Consumer marketing | Database marketing | Local government | Marketing strategy | Pepsi Cola | Public sector |
-
Using database marketing techniques to enhance your one‐to‐one marketing initiatives
Kahan, Ron, (1998)
-
The impact of internal and external market orientation on performance in local public organisations
Rodrigues, Ana Paula, (2012)
-
Mahmoud, Mohammed A., (2012)
- More ...
-
Matson, Erik W., (2022)
-
David Hume, economic rationality, and policy : Symposium introduction
Matson, Erik W., (2021)
-
Satisfaction in action : Hume's endogenous theory of preferences and the virtues of commerce
Matson, Erik W., (2021)
- More ...