Can encroachment benefit hotel franchisees?
Year of publication: |
2022
|
---|---|
Authors: | Kim, Tongil TI ; Jap, Sandy D. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 2, p. 147-165
|
Subject: | brand management | demand estimation | franchise encroachment | franchise sales | franchise systems | structural model | Franchising | Hotellerie | Hotel industry | Markenführung | Brand management |
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