Can inaccurate perceptions in business-to-business (B2B) relationships be beneficial?
Year of publication: |
2008
|
---|---|
Authors: | Vosgerau, Joachim ; Anderson, Erin ; Ross, William T. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 27.2008, 2, p. 205-224
|
Subject: | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing |
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