Can payment-per-click induce improvements in click fraud identification technologies?
Year of publication: |
December 2015
|
---|---|
Authors: | Chen, Min ; Jacob, Varghese S. ; Radhakrishnan, Suresh ; Ryu, Young |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 26.2015, 4, p. 754-772
|
Subject: | click fraud | online advertising | game theory | double moral hazard | incentives | Betrug | Fraud | Online-Marketing | Internet marketing | Spieltheorie | Game theory | Moral Hazard | Moral hazard | Werbewirkung | Advertising effects | Suchmaschine | Search engine |
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