Can Public-Service Advertising Change Children's Nutrition Habits? The Impact of Relevance and Familiarity
Year of publication: |
2010
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Authors: | Hota, Monali ; Chumpitaz Cáceres, Ruben ; Cousin, Antoine |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 50.2010, 4, p. 460-460
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