Can you feel the advertisement tonight? : the effect of ASMR cues in video advertising on purchase intention
Laura De Kerpel, Anneleen Van Kerckhove and Tina Tessitore
| Year of publication: |
2024
|
|---|---|
| Authors: | De Kerpel, Laura ; Van Kerckhove, Anneleen ; Tessitore, Tina |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 43.2024, 4, p. 716-745
|
| Subject: | advertising | ASMR | flow state | purchase intentions | relaxation | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Emotion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2023.2262328 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014551038