Capital Market Impact of Product Marketing Strategy: Evidence From the Relationship Between Advertising Expenses and Cost of Capital
Year of publication: |
2005
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Authors: | Singh, Manohar ; Faircloth, Sheri ; Nejadmalayeri, Ali |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 33.2005, 4, p. 432-444
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