Capturing Customer Heterogeneity Using A Finite Mixture Pls Approach
Year of publication: |
2002
|
---|---|
Authors: | Hahn, Carsten ; Johnson, Michael D. ; Herrmann, Andreas ; Huber, Frank |
Published in: |
Schmalenbach Business Review (sbr). - Fakultät für Betriebswirtschaft. - Vol. 54.2002, 3, p. 243-269
|
Publisher: |
Fakultät für Betriebswirtschaft |
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