Capturing new markets : discover how smart companies create opportunities others don't
Stephen Wunker
| Year of publication: |
c 2011 ; 1st ed
|
|---|---|
| Authors: | Wunker, Stephen M. |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Marketingmanagement | Marketing management | Markteintritt | Market entry |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 260 S. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Formerly CIP Uk. - Includes bibliographical references and index Why new markets matter -- Finding new markets -- Assessing opportunity -- Foothold strategies -- Paths to market penetration -- Entering at the right time -- Reaching the potential of emerging markets -- Enabling the corporation -- An effective and inexpensive role for government. |
| ISBN: | 0-07-176744-4 ; 978-0-07-176744-6 ; 97800071767521 ; 978-0-07-176752-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009231018