Case analysis of the do-it-yourself industry
Year of publication: |
2015
|
---|---|
Authors: | Hatton-Jones, Siobhan ; Teah, Min |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Group Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 27.2015, 5, p. 826-838
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | International marketing | Branding | Consumer behaviour | Retail | DIY | Decking |
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