Case research in marketing : opportunities, problems, and a process
Year of publication: |
1985
|
---|---|
Authors: | Bonoma, Thomas V. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 22.1985, 2, p. 199-208
|
Subject: | Marktforschung |
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