Case study research methods for theory building
Year of publication: |
2003
|
---|---|
Authors: | Woodside, Arch G. ; Wilson, Elizabeth J. |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 18.2003, 6/7, p. 493-508
|
Publisher: |
MCB UP Ltd |
Subject: | Case studies | Logic | Organizational behaviour | Research methods | Sampling theory |
-
Yu, Heyao, (2021)
-
Folmer, Henk, (2011)
-
Raynaud, Hervé, (2011)
- More ...
-
Woodside, Arch G., (2009)
-
A Two-step Model of Influence in Group Purchasing Decisions
Wilson, Elizabeth J., (1994)
-
Diagnosing Customer Comparisons of Competitors' Marketing Mix Strategies
Woodside, Arch G., (1994)
- More ...