Case study: Service support and capital goods - Dissolving the resistance to obtaining product acceptance in new business markets - It is then manufacturer's responsibility to augment service support at every step
Year of publication: |
1998
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Authors: | Lichtenthal, J.David ; Long, Mary M. |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 13.1998, 4-5, p. 356-369
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