Case study: strategic alliances in international franchising ‐ the entry of Silver Streak Restaurant Corporation into Mexico
Year of publication: |
1998
|
---|---|
Authors: | Hadjimarcou, John ; Barnes, John W. |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 15.1998, 6, p. 598-607
|
Publisher: |
MCB UP Ltd |
Subject: | Alignment | Franchising | International marketing | Mexico | Restaurants | Strategic planning |
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