Cases in marketing management : issues for the 1980's
Charles L. Hinkle; Esther F. Stineman
| Year of publication: |
1984
|
|---|---|
| Authors: | Hinkle, Charles L. |
| Other Persons: | Stineman, Esther F. (contributor) ; Lanigan, Esther F. (contributor) |
| Publisher: |
Englewood Cliffs [u.a.] : Prentice-Hall |
| Subject: | Absatztechnik | Vereinigte Staaten | Marketing | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XIX, 635 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung |
| Language: | English |
| Notes: | Includes bibliographical references |
| ISBN: | 0-13-115600-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013474770