Cases in strategic marketing
Year of publication: |
1993 ; 2. ed
|
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Other Persons: | Swayne, Linda E. (ed.) ; Ginter, Peter M. (ed.) |
Publisher: |
Englewood Cliffs, N.J : Prentice Hall |
Subject: | Marketingmanagement | Marketing management | Marketing | Entscheidungsfindung |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XXVII, 819 p graph. Darst 25 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Fallstudiensammlung |
Language: | English |
Notes: | Literaturangaben |
ISBN: | 0-13-119231-0 |
Source: | ECONIS - Online Catalogue of the ZBW |
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