Category Management aus Herstellersicht : ein Konzept des vertikalen Marketing und dessen organisatorische Implikationen
Henric Hahne
| Year of publication: |
1998
|
|---|---|
| Authors: | Hahne, Henric |
| Publisher: |
Lohmar : Eul |
| Subject: | Category Management | Category management | Vertrieb | Physical distribution | Organisationsstruktur | Organizational structure | Ernährungsindustrie | Food industry | Konsumgütermarketing | Consumer goods marketing | Theorie | Theory | Deutschland | Germany | Fernsehen | Werbespot | Cluster-Analyse |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 290 S graph. Darst 21 cm |
|---|---|
| Series: | Reihe: Marketing : MAR. - Lohmar : Eul, ZDB-ID 2002232-3. - Vol. 4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Köln, Univ., Diss., 1998 |
| Notes: | Literaturverz. S. 252 - 290 kart. : DM 87.00 |
| ISBN: | 3-89012-620-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000666736