Cause-related marketing (CaRM) and corporate social responsibility (CSR)
Year of publication: |
2014
|
---|---|
Authors: | Jahdi, Khosro |
Published in: |
Social Responsibility Journal. - Emerald Group Publishing Limited, ISSN 1758-857X, ZDB-ID 2424405-3. - Vol. 10.2014, 4, p. 674-684
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Corporate social responsibility (CSR) | Strategic fit | Corporate Image | Cause-related marketing (CaRM) |
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