Cause-related marketing from the nonprofit's perspective : classifying goals and experienced outcomes
Year of publication: |
2009
|
---|---|
Authors: | Runté, Mary ; Basil, Debra Z. ; Deshpande, Sameer |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 21.2009, 3, p. 255-270
|
Subject: | Nonprofit-Marketing | Nonprofit marketing | Marketingmanagement | Marketing management | Unternehmenskooperation | Inter-firm cooperation | Corporate Social Responsibility | Corporate social responsibility |
-
Marketing for social entrepreneurship
Chiweshe, Nigel, (2016)
-
Rego, Michelle M., (2021)
-
Instytucijni zasady i marketynhovi imperatyvy staloho rozvytku : monohrafija
Borysdova, Tetjana Mychajlovna, (2020)
- More ...
-
Giving credit where credit is due : distributive justice and corporate volunteerism
Runté, Mary, (2012)
-
Personal and corporate volunteerism : employee motivations
Runté, Mary, (2011)
-
Basil, Debra Z., (2019)
- More ...