Celebrity endorsement and polities : a study of the Nigerian political environment
Babatunde Misliu Abinay, Sodiq Olanrewaju Babatunde
Year of publication: |
2020
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Authors: | Abinay, Babatunde Misliu ; Babatunde, Sodiq Olanrewaju |
Published in: |
GITAM journal of management : a quarterly publication of GITAM Institute of Management. - Visakhapatnam, ISSN 0972-740X, ZDB-ID 2813773-5. - Vol. 18.2020, 1, p. 1-17
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Subject: | Accetability | Attractiveness | Credibility | Endorsement | Nigeria General Elections 2013&2019 | perception | Nigeria | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Wahlverhalten | Voting behaviour | Wahl | Election | Glaubwürdigkeit |
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