Celebrity Endorsements and Its Impact on Consumer Buying Behavior - In Context to India
Year of publication: |
2010
|
---|---|
Authors: | Kumar, Amit |
Publisher: |
[2010]: [S.l.] : SSRN |
Subject: | Indien | India | Celebrity-Werbung | Celebrity endorsement | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 8, 2010 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Chaddha, Priyanka, (2019)
-
Celebrity endorsement : a competitive tool for brand positioning
Muruganantham, G., (2009)
-
Celebrity endorsements in advertisements and consumer perceptions : a cross-cultural study
Biswas, Somdutta, (2009)
- More ...
-
Sehrawat, Neeraj, (2020)
-
Lightweight, ECC based RFID Authentication Scheme for WLAN
Om, Hari, (2016)
-
Materialized View Selection Using Set Based Particle Swarm Optimization
Kumar, T.V. Vijay, (2018)
- More ...