Celebrity involvement, perceived value, and behavioral intentions in popular media-induced tourism
Year of publication: |
2015
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Authors: | Yen, Chang-Hua ; Teng, Hsiu-Yu |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 39.2015, 2, p. 225-244
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Subject: | celebrity involvement | perceived value | behavioral intentions | Konsumentenverhalten | Consumer behaviour | Celebrity-Werbung | Celebrity endorsement | Urlaubsverhalten | Holiday behaviour |
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