Chain Generalized Exchange as a Central Concept of Nonprofit Marketing

The article suggests concept of chain generalized exchange proposed by Ekeh (1974) as a central concept underlying nonprofit marketing. Most studies and research perspectives are based on controversial concept of complex exchange (Bagozzi, 1975) to be a central concept for nonprofit marketing. Article discusses limitations of complex exchange concept and offers chain generalized exchange to be a central concept of nonprofit marketing

MoreLess

Year of publication:	2016
Authors:	Novatorov, Edouard
Publisher:	[S.l.] : SSRN

freely available

Full text |

More access options

doi.org

Check Google Scholar

In German libraries (KVK)

I need help

Extent:	1 Online-Ressource (26 p)
Series:	Humanistic Management Network, Research Paper Series ; No. 09/16
Type of publication:	Book / Working Paper
Language:	English
Notes:	Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 6, 2016 erstellt
Other identifiers:	10.2139/ssrn.2776503 [DOI]
Classification:	B00 - Schools of Economic Thought and Methodology. General ; B15 - Historical; Institutional ; D10 - Household Behavior and Family Economics. General ; D6 - Welfare Economics ; D73 - Bureaucracy; Administrative Processes in Public Organizations; Corruption ; L3 - Nonprofit Organizations and Public Enterprise ; M31 - Marketing ; A12 - Relation of Economics to Other Disciplines ; A14 - Sociology of Economics ; D70 - Analysis of Collective Decision-Making. General
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014127548